How to Make a Corporate Video



There are a lot of reasons why creating a corporate animated video is beneficial for your company. This is the most direct way to show your product or service to the general public. Making an appealing video means capturing the viewer's focus, improving the SEO of your webpage, raising the number of visits to your site and the time that the visitor spends on it. Most importantly, however, making a corporate animated video entails building loyalty and informing a prospective client in the most dynamic and efficient way that exists.

These days, the motives for creating an abysmal production have grown hugely, from the medium as well as the forms of supply, to the point that making this production brings more advantages than ever before. Based on YouTube statistics, approximately 200 billion videos are seen worldwide every month, 25% of these from a mobile device. These data give us a very clear idea of how significant it is for any business to have an existence of this one.

What is an video?

It is an audiovisual creation that typically lasts between one and two minutes and is designed to inform or publicize a company, product, event, service or business. It is usually placed on the organization's site to give the user an added value on the merchandise or services they give.

Below, we list some of the benefits that are most important to us, however, maybe not the only ones.

It permits you to underline the identity of your company in a very clear and easy and remarkable manner.

They inspire confidence; the simple fact is that a video allows a better connection with the user and can be more useful in regards to transmitting feelings, brings excellent value to your organization and humanizes its company image.

Differentiates you from the Competition

Clarifies concepts and objectives; videos explain things more clearly than texts.

Captures focus; a well-designed and made animated movie retains the audience careful.

The site gets more appealing and dynamic because a video stimulates visitors to make queries, permitting the enterprise to communicate and establish a connection with potential clients.

It gives personality; it creates a well-defined brand image prior to the public. It shows a modern and dynamic method of working.

Enables your organization to reach other audiences and expand its market in a fast and effortless method.

Animated corporate video is a marketing strategy that's accessible 24 hours a day, 7 days a week throughout the year.

Animated company movies are one of the quickest methods to communicate a business idea. Therefore, since there is not much time available in the online environment to draw customers' attention, this is an important source to explain a product or service in a couple of seconds.

Who devised cartoons?

The self-taught French performer, journalist and engineer Emile Reynaud (1844-1918) is thought to be the forerunner and pioneer of animation theatre.

Since the 1830s, a variety of toys and optical mechanics had been manufactured to make the illusion of movement by means of sequences of pictures passing through different types of shutters.

However, Reynaud managed to invent a device in 1877 that eliminated the interruptions in eyesight that occurred when the pictures were changed. He also called it a praxinoscope and with it he was able to project animated scenes in good condition for the very first time.

Later he enhanced it ; he shifted the individual drawings sequences of images on perforated tapes and made the Optical Theatre, where the projection was created on a screen.

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